I first began my process by just randomly taking pictures around VCU(my space). As per my collection, I realized that being an art school, all the departments have a great emphasis on crafts and how a work is presented. Hence we use like a lot of equipements and marks just in order to be precise and accurate.
So while designing my poster, i narrowed down my concept to being "precise within an art school which is vibrant and full of creativity". Thus, i then cropped my pictures to details which establish the sense of place ie vcu and also present my concept.
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