As i chose assigned to observe souq waqif. First I went to observe at Thursday 5:00 p.m. so it was non-weekend day, but when i went for the second time at 8:00 pm on saturdy it was really crowded. I have chosen to observe the restaurants road. I have chosen it because it is the most crowded place, that's how my message can be received by many people. My target audience is very general, because this place is visited by all ages, cultures and nationalities.
1- picture was randomly arranged from the souq
2- I tried to narrow down- group- my images to the main catgory
- drawing map of my section
-the new was reprsnted with colors and pens, while the old by wood insted of pens and ink
The outside view of the souq is very traditional and old. This is symbolizing Qatar's heritage. That is the main theme of the souq. When I was walking outside the souq's corridor, I was impressed by the design, but when I walked down the hall way, it was contradicting the theme. It was modern and exaturated more than the reasonable. I felt that they wanted to mix the modern and the old themes but it was not implied correctly. the main theme which is: the New-Old. Then there is sub-four catogaries under this theme( cultures - tradition - active - joy - enjoying ).
So while designing my poster, i narrowed down my theme to be "new-old". Thus, i then cropped my pictures to details which establish the sense of place in souq waqif and also present the place as it is in other way.
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