Spices Corner

I choose to do the spices corner in SouqWaqif. First I started with the mind map. Then I started to collect the images and categorize it in groups. Then I found out that I don't have enough images. So I went to SouqWaqif again to capture more images. The 4 groups of images was as the following;
1) The enviroment: (hallway, ceiling, floor, walls, lighting, people, logotype and patterns)

2) The colors: The most common colors was the earthy colors plus the gray.

3)The texture: most of the spices or the herbs has a rough or harsh texture, but alot of them they roasted. Then it become soft in a powdery finish.

4) Smells: I separated the smells into groups like flowery, powdery, Intense and oudy.

Most the spices was presented in a pyramid shape. So I consider that in my first design. but after the first critique this concept was weak.

my place: Dahl Al-hamam Garden
when I was introduced to this problem I grabbed my camera and took many pictures that- I thought at the time- show the place
I made sure that i take pics of everything in the place
during the first critique I realized that I did NOT represent my space well
actually I gave a mood of emptiness and misery more than the moods the garden conveys

the problem was with the timing I picked to take the images and the fact that my audience aren't the space
So the next step was to identifie my audience: the children and their family
and to come up with a list of the moods the the garden gives

this following paper shows the thinking that got me to solve the problem
some of the pics I took after the critique

poster: first draft


poster: Final draft

I think what I learnt the most about this project is that observation is a critical thing that I must take into concentration in order to make my design SAY what it suppost to say

Souq wagif

The area i chose in the souq , has the most wooden funiture and traditional "sadu" that is seen all over the place that seems to be the dominant feature , another element i wanted to emphasize on was the open space, alot of focus on the outdoor furniture the shades were seen in front of many stores which faciliate the visitors when they are sitting outside.

Souq waqif (restaurant)

As i chose assigned to observe souq waqif. First I went to observe at Thursday 5:00 p.m. so it was non-weekend day, but when i went for the second time at 8:00 pm on saturdy it was really crowded. I have chosen to observe the restaurants road. I have chosen it because it is the most crowded place, that's how my message can be received by many people. My target audience is very general, because this place is visited by all ages, cultures and nationalities.

1- picture was randomly arranged from the souq

2- I tried to narrow down- group- my images to the main catgory

- drawing map of my section

-the new was reprsnted with colors and pens, while the old by wood insted of pens and ink

The outside view of the souq is very traditional and old. This is symbolizing Qatar's heritage. That is the main theme of the souq. When I was walking outside the souq's corridor, I was impressed by the design, but when I walked down the hall way, it was contradicting the theme. It was modern and exaturated more than the reasonable. I felt that they wanted to mix the modern and the old themes but it was not implied correctly. the main theme which is: the New-Old. Then there is sub-four catogaries under this theme( cultures - tradition - active - joy - enjoying ).

So while designing my poster, i narrowed down my theme to be "new-old". Thus, i then cropped my pictures to details which establish the sense of place in souq waqif and also present the place as it is in other way.

Vegetables and Fruits Market

The first step of my visual message process was going to the space and taking pictures of almost everything for the purpose of capturing the feel of the space.

then, i categorised my photos based on the words that i wrote describing the place such as: Standard archeticture, messy, wet, well organized, opposites, hanging, multi-language and rusty.

Finally i narrowed down my categories into the main three which are: colorful, hanging and basic.My final poster!

I first began my process by just randomly taking pictures around VCU(my space). As per my collection, I realized that being an art school, all the departments have a great emphasis on crafts and how a work is presented. Hence we use like a lot of equipements and marks just in order to be precise and accurate.
So while designing my poster, i narrowed down my concept to being "precise within an art school which is vibrant and full of creativity". Thus, i then cropped my pictures to details which establish the sense of place ie vcu and also present my concept.

Souq wagif (seating area)

brief process

I chose to observe villagio specifically from sephora to the shops before paul restaurant.
through my first visit there I haven't noticed much except that it mimics another country through the interior showing an outdoor theme, but in the second step of the process we had to observe again and write a list of words that represented the place and group the images based on the words I chose to define my place as the following:

orderly+clean and safe



bringing the outdoors indoors+fake



the idea I chose to convey in my final poster is the orderly very organized and clean feel of villagio, also showing the fake feeling that villagio has through it's interiors by using a few illustrations with still showing that it is a shopping mall

Food Court Villagio

Place I've chosen is the Villagio Food Court. I took pictures of anything that interested me such as font, color, texture and even smell. Although I think I focused too much on labeling each restaurant separately. So i might have to go back and focus more on certain foods, theme of the area, etc..