A strong rope will hold them to the right height they need to be at. Which is just over the average persons height. Then they would be painted or stuck on to a piece of wood. The sign will be placed on both sides of the wood so it is seen from every angle.
Below is the Weigh and Pay here sign:

Below is the Vegetables and the Fruits signs. They are placed at the front entrance to the market:

Below is a close up of the Vegetable sign. As you can see it is hung from the already existing shades:
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